Case Study: a German fuel retailer boosts fuel volume by 20% with Kalibrate

Location intelligence boosts a German retailer's fuel volume by 20%

A German fuel retailer sought to improve its performance in a highly competitive market by optimizing its fuel pricing strategy. They partnered with Kalibrate and used its Location Intelligence (KLI) service to gain data-driven insights into their micro markets and competitor assignments.

Kalibrate analyzed the client’s sites using mobility and demographic data to identify which competitors truly shared a customer base. This revealed that many of the retailer's chosen price markers were unsuitable. Kalibrate provided recommendations to adjust the pricing strategy against more relevant competitors. After implementing these changes, the client saw an immediate increase in sales, achieving an uplift of as much as 20% within just two weeks.