Case Study: Ricker’s increases inside store profitability with Kalibrate

How Ricker’s Increased Profitability of Inside Store Sales

Ricker’s, the Indiana-based convenience store operator with 56 locations, wanted to find additional gross profit dollars from inside store sales without significantly hurting units or revenue. To do so, the company turned to Kalibrate and its Merchandise Pricing Analytics solution to uncover pricing and promotion opportunities across multiple categories.

Kalibrate implemented a 12-week test-and-control field trial across Ricker’s store network for regular pricing. The effort delivered measurable gains, including a 3.40% lift in gross profit dollars, a 1.99% increase in sales revenue, and a slight 0.20% increase in units, leading Ricker’s to roll out additional categories companywide with Kalibrate’s support.

Ricker’s

Quinn Ricker

Chief Executive Officer