Case Study: GPM Investments optimizes capital deployment and store performance with Kalibrate

How Kalibrate used its data and analytics capabilities to empower GPM Investments in their market optimization strategy

GPM Investments, a major convenience store chain, engaged vendor Kalibrate to tackle the challenge of optimizing its capital deployment strategy. The goal was to determine which of their 1,530 locations should be prioritized for raze-and-rebuild or modular remodel projects. They needed a data-driven approach to maximize the return on their budgeted capital spending and improve sales performance.

Kalibrate implemented a solution using its data and analytics capabilities, including proprietary statistical modeling and Massive Mobile Data. They developed sales forecasting models to estimate market potential and created a prioritization matrix to guide investment decisions. As a result, GPM gained a stronger understanding of performance drivers and can now strategically invest capital to retain and grow market share. Kalibrate's models also provide a foundation for future strategic site selection.

GPM Investments

Chris Giacobone

Chief Operating Officer