Case Study: Rompetrol achieves higher margins and improved pricing processes with Kalibrate Fuel Pricing

How Kalibrate helped a Romanian fuel retailer to achieve higher margins and focus on continual improvement within the pricing team

Rompetrol, a Romanian fuel retailer with more than 180 sites and operations across four countries, needed a better way to manage pricing as it expanded its network and pricing team. It had already been using Kalibrate’s fuel pricing tools since 2007, and the company wanted greater control, improved efficiency, and stronger margins across its Romanian retail and wholesale fuel operations.

Kalibrate helped Rompetrol move from a simple fixed-price approach to a more optimized pricing strategy using Kalibrate Fuel Pricing, with support from its team throughout the transition. The result was improved processes, better transparency and control, and stronger margins; Rompetrol is now preparing to use Kalibrate’s patented AI optimization for a targeted group of 20–30 sites, aiming for a margin uplift across 5–10% of its Romanian network.

Rompetrol

Cristian Lungu

B2B Sales Optimization Manager