Case Study: Mark Oil Company improves market effectiveness with Kalibrate

How a US fuel marketer has come to rely on Kalibrate to provide the insight they need to thrive in a competitive fuel retail market

Mark Oil Company, a BP-branded fuel marketer based in Charlotte, North Carolina, needed a better way to evaluate site potential and compete in a fast-changing, highly competitive fuel retail market. Working with Kalibrate, the company used insight-driven network planning to assess new real estate opportunities, understand market dynamics, and make quicker, better-informed expansion decisions.

Kalibrate’s network planning tool helped Mark Oil Company identify untapped areas, optimize existing sites, and improve underperforming locations by analyzing competitor performance and market effectiveness. As a result, the company grew from five sites to 19, closed sites that were not meeting a 2.5 million-gallon throughput target, and rose to second place in Charlotte for market effectiveness.

Mark Oil Company

Bill Tome

President