Case Study: GPM Investments optimizes capital deployment and store performance with Kalibrate

GPM Investments optimizes 1,530 locations with Kalibrate

GPM Investments, the sixth largest convenience store chain in the U.S., engaged vendor Kalibrate to develop a capital deployment strategy. The challenge was to prioritize which of their 1,530 locations should receive major investments like raze-and-rebuilds or modular remodels in order to optimize their budget and maximize sales performance.

Kalibrate implemented a solution using demographic, competitor, and mobile data to analyze store performance and build sales forecasting models. This allowed them to create a prioritization matrix to guide investments. As a result, GPM gained a stronger understanding of performance drivers and can now strategically identify the best sites for investment to retain and grow market share. Kalibrate's models also provide a foundation for future strategic site selection.

GPM Investments