Case Study: Cumberland Farms gains fresh insights to improve performance with Kalibrate's 7E Assessment

Cumberland Farms uses Kalibrate’s 7E Assessment to benchmark 7 key retail elements

Cumberland Farms, a leading fuel and convenience retailer in the Northeast, was seeking fresh perspectives to widen its competitive gap and identify opportunities for improvement across its business. They engaged Kalibrate to conduct a 7E Assessment, which provided a holistic analysis of their performance in areas like pricing, merchandising, operations, and brand.

Kalibrate's solution involved a two-part 7E Assessment: a gap analysis to reveal opportunities and a benchmark snapshot comparing Cumberland Farms to key competitors. This provided management with a consistent way to view all parts of the business, insights and recommendations, and an execution roadmap. The assessment gave Cumberland Farms the Total Site Visibility needed to align impacts among business units for the best customer experience and Total Site Profitability.

Cumberland Farms