Case Study: Cumberland Farms gains fresh retail insights with Kalibrate

Cumberland Farms - Customer Case Study

Cumberland Farms, a fast-growing fuel and convenience retailer in the Northeast, wanted fresh insight into how to keep widening its lead as it expanded geographically and rolled out a new store format. The company turned to Kalibrate for a 7E Assessment to evaluate performance across price, location, market, merchandising, facilities, operations, and brand.

Kalibrate’s market-by-market 7E Assessment delivered a gap analysis, competitor benchmark snapshot, and execution roadmap, helping Cumberland Farms validate its strategy and identify opportunities for improvement. The review supported continued investment in the larger revenue-generating store format and gave leaders a more integrated view of the business to align fuel, store, and location decisions, though the case study does not cite specific numeric ROI or sales impact.

Cumberland Farms

Ron Saumur

VP of Petroleum Operations