Case Study: Bojangles achieves data-driven national expansion with Kalibrate Location Intelligence

Bojangles expands into 4 new markets with Kalibrate

The customer, Bojangles, faced the challenge of expanding its restaurant chain nationally beyond its core Southeastern markets. To support this growth, the company needed a data-driven approach to evaluate new markets, prioritize high-potential trade areas, and make more informed real estate decisions. They partnered with vendor Kalibrate and implemented its Kalibrate Location Intelligence platform to address this challenge.

Kalibrate provided a solution that gave Bojangles market analysis and trade area insights to identify expansion opportunities, along with traffic and daypart data to strengthen site selection. The results included greater confidence in real estate decisions across new and existing markets and better visibility into customer behavior to support long-term expansion. According to a Bojangles director, the Kalibrate platform and its forward-thinking support team were instrumental in helping the company make smarter, more effective growth decisions.

Bojangles