Case Study: a global retailer optimizes worldwide store deployment with Kalibrate

a global retailer identifies 7,000+ store deployment opportunities with Kalibrate

A major global retailer engaged Kalibrate to develop an expansion plan for its European operations. The challenge was to understand the factors driving successful store performance across different European countries, determine the optimal types of locations for new stores, and identify how many and where new stores could be profitably deployed without cannibalizing existing ones.

Kalibrate utilized its location intelligence, leveraging massive mobile data and demographic datasets to define trade areas and build a sales forecasting model. They conducted a whitespace analysis, identifying over 7,000 potential deployment opportunities and providing a prioritized store deployment strategy for each country. As a result, Kalibrate provided the retailer with a data-driven strategy that is now being used to reposition and expand its location strategies in two initial countries, with plans to expand the analysis further across Europe.