Case Study: Italian Red Cross eases emergency communications with Kaleyra SMS

Kaleyra builds an SMS solution for Italian Red Cross in 48 hours during the COVID-19 Pandemic

The Italian Red Cross, a major humanitarian organization in Italy, faced an overwhelming surge in calls during the peak of the COVID-19 pandemic. To reduce pressure on its emergency contact center and keep critical lines open, it needed a faster, secondary communication channel. Kaleyra provided an SMS-based solution to help manage the increased demand.

Kaleyra built and launched a toll-free SMS messaging system in just 48 hours, enabling citizens to request medicine, groceries, and home care by text, while also supporting volunteer and medical coordination. The solution received over 5,000 SMS messages in its first four days and connected more than 110,000 volunteers, helping the Red Cross prioritize emergencies and respond more efficiently.

Red Cross