Case Study: RXBAR achieves standout shelf appeal for Layers with Kaleidoscope packaging design

RXBAR launches Layers in major retailers and online with Kaleidoscope

RxBAR faced the challenge of extending its brand with a new line of layered protein bars, RXBAR Layers, without losing the radical simplicity and iconic packaging that built its reputation. The brand needed packaging that would appeal to newcomers while keeping its loyal customer base grounded. Kaleidoscope provided packaging design services to meet this challenge.

Kaleidoscope designed the new RXBAR Layers packaging to stand out on store shelves while remaining true to the brand's core identity. The solution retained familiar, trusted brand equity but featured a slimmer silhouette to signal innovation. As a result, the product successfully launched in major retailers and online, establishing itself as a go-to bar for consumers seeking guilt-free indulgence and high-protein nutrition.

RxBar