Case Study: Greenfence Consumer achieves a 65% campaign engagement rate with Kaleido

Greenfence Consumer Uses Blockchain to Deliver Marketing Campaign Engagement Rates of 65 Percent

Greenfence Consumer, a division of Greenfence LLC, builds mobile-first, blockchain-based platforms to help brands connect directly with shoppers and eliminate fraud, control marketing spend, and preserve consumer anonymity. Faced with early technical complexity and scalability issues from self-hosted Ethereum deployments, Greenfence Consumer chose Kaleido’s Blockchain Business Cloud (Kaleido’s blockchain-as-a-service platform) running on AWS to simplify deployment and operations.

Using Kaleido on AWS, Greenfence Consumer quickly launched two private chains (OFR and GFT), leveraged features like the Eth-Connect API, and scaled campaigns for brands such as T‑Mobile, Sony, and Heineken. Kaleido’s platform enabled rapid chain setup and easy consortium onboarding, helping Greenfence achieve an average campaign engagement rate of 65% and a nearly 75% conversion from wallet creation to coupon unlocking in a T‑Mobile/Kroger pilot, while reducing fraud and operational overhead.

Greenfence Consumer

Jonas Hudson

Co-Founder