University of Victoria - Customer Case Study

As University of Victoria’s (UVic) Agency of Record for a three-year tenure, we had the opportunity to work with the brand across different faculties, campaigns and audiences. Undergraduate student recruitment recognized it had an unrealized opportunity to further differentiate its brand from the competition. Kaldor was hired to create a new identity and a campaign of communications materials that articulated UVic’s points of differentiation, and help to attract students that would thrive in this comprehensive university.