Museum of Vancouver - Customer Case Study

The Vancouver Museum underwent an extensive visioning process that dramatically changed its strategic direction. The Museum’s focus changed to be exclusively on the city of Vancouver and to balance content creation between exhibitions and public programs. Kaldor was selected to determine the new architecture for the brand, and develop the brand strategy, name, identity and creative implementation campaign to bring the new brand to life. Our first recommendation was a subtle name change to Museum of Vancouver (MOV) which better describes the new focus of the Museum and eliminate confusion with other institutions. Given the magnitude of our recommendations, we worked closely with an internal client team and the Board of Directors.