Museum of Contemporary Art - Customer Case Study

One of North America’s most important contemporary art museums, the Museum of Contemporary Art, Chicago (MCA) selected Kaldor to partner with them to transform their new vision into specific, relevant actions, for the Museum’s brand. We undertook significant qualitative and quantitative research, competitive and comparative analysis, in order to create a marketing strategy that would articulate the brand pillars, values and personality for the revitalized MCA brand.