McGill University - Customer Case Study

McGill Graduate and Postdoctoral Studies retained Kaldor to understand how it could more effectively differentiate itself from the competition, attract more students and be recognized as one of North America’s leading graduate schools. Qualitative research, existing quantitative research, as well as competitive analysis afforded us insight into perceptions of the Graduate and Postdoctoral Studies. Our work refined the visual and narrative position of McGill as a leading, worldwide institution for graduate studies.