Case Study: Progenity achieves a user-centered brand and portal transformation with Kalamuna

Progenity boosts portal signups 154% with Kalamuna

Progenity, a genetic testing company, faced the challenge of creating a secure online portal for patients to access sensitive genetic results. They needed to navigate strict federal laws while building their first consumer-facing product in a highly competitive field. They partnered with the vendor Kalamuna to undertake this project using a user-centered design approach.

Kalamuna implemented a solution centered on extensive user experience research, including persona creation and prototyping. This process led to the successful launch of a HIPAA-compliant patient portal. The results were significant, with a 154% increase in portal signups between beta and full launch. Inspired by this success, Progenity applied Kalamuna's user-centered approach to overhaul their entire brand and main website, leading to a complete company-wide transformation.

Progenity