Case Study: FasTrak achieves a streamlined, user-friendly website with Kalamuna

FasTrak reduces website-related inquiries by 20% with Kalamuna

FasTrak, a service of the Bay Area Transit Authority (BATA), faced a website that created roadblocks for its diverse users. The site was not intuitive, difficult to navigate on mobile devices, and lacked accessibility and translation considerations, which led to an undesirably high volume of support calls. Kalamuna was brought in by transportation experts Convey to apply a user-centered design approach to address these challenges.

Kalamuna conducted extensive user research and collaborative workshops to redesign the site. They delivered a high-fidelity, accessible prototype and a style guide that was used to rebuild the website into a modern, responsive experience. As a result of Kalamuna's work, the FasTrak support center saw a 20% decrease in website-related inquiries once the new site launched.

FasTrak