Kajabi
14 Case Studies
A Kajabi Case Study
The customer, a personal development coach, faced the challenge of combining her successful course library with her personalized coaching practice into a single, cohesive product. For nearly a year, she struggled to bundle these offerings in a way that felt seamless for her clients, rather than like two separate products loosely connected. She used Kajabi's Backstage service to solve this problem.
Using Kajabi's Backstage, the coach created private portals for each client that integrated curated course lessons with personalized coaching elements like transcribed voice memos and session summaries. This solution allowed her to launch a premium bundled package, which resulted in her first sale of $3,459 just eight days after launch. Kajabi provided the delivery platform that justified the premium price, and by the third month, this new offering was generating recurring revenue alongside her existing products.
Personal Development Coach