Case Study: DNCR Academy builds a 7-figure dance community with Kajabi

DNCR Academy builds a 7-figure dance community with Kajabi

The customer, DNCR Academy, faced the challenge of being overly reliant on social media platforms like YouTube for its audience, which risked sudden loss of access due to algorithm changes and content removal. Founder Matt Steffanina sought a way to build a deeper, owned community beyond these platforms to communicate directly with his audience and protect his business. The vendor, Kajabi, provided the solution.

Kajabi provided an affordable and easy-to-use platform to host the DNCR Academy online membership community. The solution enabled the customer to offer a library of over 100 dance classes and foster direct connections with members. As a result, DNCR Academy earned over seven figures in revenue on Kajabi, which allowed them to scale by hiring a production and social media team to better service their global community.

DNCR Academy