Case Study: Core Balance Training achieves $10M in revenue and helps 50,000 people with Kajabi

Core Balance Training grows to $10M and helps 50,000 people with Kajabi

Core Balance Training, founded by Ryan Peebles, is an online program helping people overcome chronic back pain. The challenge was scaling his business beyond exhausting one-on-one sales calls while managing a complex patchwork of tools for his course, email, and community. To grow sustainably, he needed an integrated platform.

The solution was migrating his entire business to the all-in-one Kajabi platform. This consolidated his course, membership, community (Student Hub), and marketing automations. With Kajabi, he implemented a simplified sales funnel with a free trial, which scaled dramatically. The results include reaching $10M in lifetime revenue, serving over 50,000 students with a 90%+ success rate, and achieving the operational simplicity that allowed for sustained growth.

Core Balance Training