Case Study: The Splatter Studio boosts profitability with KaizenPrice

The Splatter Studio - Customer Case Study

The Splatter Studio, an experience-based retailer in Atlanta, faced the challenge of establishing the perfect price point for its paint-splattering sessions to drive profitability and future growth. As a novel business model focused on providing a memorable event rather than goods, getting pricing right for different customer segments was critical from the outset. The company partnered with vendor KaizenPrice to leverage data in gauging initial pricing, identifying trends, and laying the groundwork for a future dynamic pricing strategy.

Implemented by KaizenPrice, the solution provided a smart-pricing recommendation tool that integrated seamlessly with the studio's booking systems. This allowed The Splatter Studio to make data-driven adjustments, resulting in more appropriate pricing for weekend versus weekday sessions, a successful promotional campaign for off-peak hours, and cost-saving decisions like closing on Tuesdays. The insights from KaizenPrice led to immediate sell-outs for new service offerings and provided the foundational data to confidently plan for dynamic pricing and navigate future inflationary pressures on supplies.

The Splatter Studio

Jenna Rees

Chief Brand Officer