Case Study: Legendary Applied Analytics division gains real-time audience insights with Kairos Emotion Recognition

Legendary Applied Analytics division processes 100 million facial measurements with Kairos

The Applied Analytics division of Legendary Pictures, a global entertainment company, needed to gain a precise understanding of audience reactions to its film productions to better inform its marketing and content strategies. To move beyond traditional research, they turned to Kairos and implemented its Emotion Recognition technology.

Kairos provided a solution that recorded over 100 million facial measurements during film screenings, capturing audience emotions in real-time every quarter second. This data empowered Legendary to pinpoint the most effective content for advertisements, predict sharing behaviors among demographics, and ensure content resonated with both mainstream and fandom audiences. The insights from Kairos contributed to the success of productions that have collectively grossed over $12 billion worldwide.

Legendary Applied Analytics division