Case Study: Interpublic Group (IPG) achieves scalable audience insights with Kairos Emotion Analysis

Interpublic Group (IPG) gathers 18,000,000 facial emotion measurements per month with Kairos

Interpublic Group (IPG), a global marketing and advertising conglomerate, faced the challenge of moving beyond traditional small focus group testing. They needed to obtain diverse and scalable consumer insights by testing advertisements with thousands of people across various demographics, all while improving the process's accuracy and turnaround time. To accomplish this, IPG utilized the Kairos Emotion Analysis service.

The solution involved processing thousands of videos through the Kairos Emotion Analysis API to passively measure consumer responses. This allowed IPG to gather over 18,000,000 facial emotion measurements per month, revolutionizing their qualitative research. With Kairos, they gained the capacity to determine how content is received across different demographic groups over thousands of people, providing clients with powerful, diverse insights into consumer inclination in a fast, affordable, and simple way.

Interpublic Group (IPG)