Case Study: Interpublic Group (IPG) advances consumer research with Kairos Emotion Analysis

Interpublic Group (IPG) - Customer Case Study

Interpublic Group (IPG), a global marketing-advertising conglomerate, needed a better way to understand how consumers respond to content and advertisements at scale. Rather than relying on traditional small focus groups, IPG wanted a faster, more diverse, and more accurate approach for testing with thousands of people across different geographies and demographics. Kairos helped them achieve this with its Emotion Analysis capabilities.

Using Kairos Emotion Analysis, IPG processed thousands of videos and hundreds of thousands of video frames each month to measure consumer emotions and sentiment in the home environment. This enabled IPG to scale qualitative research dramatically and gather over 18,000,000 facial emotion measurements per month, giving clients richer insights into how ads and content perform across demographic groups.

Interpublic Group (IPG)

Jonathan Jusczyk

Associate Director