Case Study: Infovista expands in the Americas with KAIROS Pulse

Infovista Expands in Americas and Boosts Thought Leadership With Kairos Pulse

Infovista, a leading provider of network performance orchestration solutions, wanted to expand beyond its strong European base and grow its Application Aware SD-WAN business in the Americas. To do that, the company needed a well-defined go-to-market strategy, including market sizing, competitive analysis, positioning, messaging, and channel guidance for reaching mid-large enterprise customers.

KAIROS Pulse supported Infovista with a two-phase engagement: first developing the GTM strategy for the SD-WAN solution, then creating marketing, sales, and channel enablement content aligned to that strategy. As a result, Infovista was able to evaluate and execute a more actionable market entry plan, better target high-potential customers, and strengthen outreach to prospects and partners with impactful collateral created by KAIROS Pulse.

Infovista