Case Study: Curb increases rider engagement and rides booked with Kahuna

Personally Timed Messages to Bring Dormant Users Back to the App

Curb, the #1 taxi app in the U.S., wanted to move beyond one-off mass communications and improve rider engagement as it scaled. Before Kahuna, the company relied on a single email provider and limited channels, which made it hard to personalize messaging, reach users effectively, and reduce dormant users.

Kahuna helped Curb implement a unified, cross-channel messaging and analytics platform using Kahuna Send, Kahuna Mobile, and Message Variety Optimization. By tailoring content and send time across email, push, and in-app messages, Kahuna enabled more relevant one-to-one communication, resulting in a 127% increase in rider engagement and a 29x increase in rides booked.

Curb

Jenna MacPherson

Director of Marketing Communications