Case Study: Mudah.my achieves 36X higher returning users with Kahuna

Mudah.my - Customer Case Study

Mudah.my, Malaysia’s largest online marketplace, needed a better way to engage buyers and sellers beyond legacy email campaigns and missed mobile opportunities. With growing traffic and millions of listings, the team wanted a more effective way to personalize outreach, improve timing, and reduce user churn. They chose Kahuna to support marketing automation and mobile engagement across their marketplace and app.

Kahuna implemented real-time, 1:1 personalized messaging with lifecycle campaigns, push notifications, and customer profile management to target users by behavior, timing, and channel. The results were strong: Mudah.my saw a 36x increase in returning users and achieved a 42% conversion rate with personalized messaging. Mudah.my also estimated that Kahuna helped prevent nearly 10% of monthly active users from being lost.

Mudah.my

Andrew Pinto

Head of Marketing