Case Study: Kahoot! increases sign-ups and user adoption with Kahuna

Kahoot! - Customer Case Study

Kahoot!, the popular quiz and learning platform, needed a more cost-effective way to boost repeat usage, improve feature awareness, and convert free users into paying subscribers. Before Kahuna, the team lacked the tools and resources to easily manage personalized, 1:1 engagement across web and mobile at scale.

Kahuna’s lifecycle marketing and automation tools enabled Kahoot! to send personalized push notifications, emails, and segmented messages based on user behavior and preferences. The results included a 71% increase in sign-ups and a 150% increase in user adoption, while also improving conversion rates, engagement, and the timing and relevance of communications.

Kahoot!

Arnbjorn Marklund

Lifecycle Marketing Director