Case Study: RUF Automobile builds a lasting brand documentary with Kahn Media

RUF Automobile’s 30-minute anniversary documentary reaches hundreds of thousands of viewers with Kahn Media

RUF Automobile, a small volume sports car manufacturer, sought to globally promote its history and new model for its 80th anniversary from its base in Southern Germany. The challenge for vendor Kahn Media was to document and convey the brand's legacy in an honest and on-brand way, reaching audiences across several continents.

Kahn Media produced a high-quality 30-minute documentary, "RUF: Love at the Red Line," by coordinating international interviews and gathering historical footage. The film was distributed via YouTube, social media premiers, and pitched to major publications, resulting in hundreds of thousands of views and feature articles in outlets like Autoblog and Hypebeast. Kahn Media delivered an evergreen film that serves as the definitive source for the RUF story and is used as a key brand tool at events and in museums.

RUF Automobile