Case Study: Casio achieves faster 3D asset production with Kaedim

Casio saves 84% production time with Kaedim

Casio, a global consumer electronics leader known for its watches, faced significant challenges in its marketing imagery production. Traditional 3D modeling for their high-detail, complex products was slow, taking weeks per model and requiring separate work for every color variation. This created a major bottleneck for their rapid SKU launches and limited edition releases. To address this, Casio turned to Kaedim and its AI-powered 3D asset production service.

Kaedim's solution delivered polished, marketing-ready 3D watch assets in under 24 hours through a hybrid AI and artist workflow. This provided Casio with accurate 3D reconstructions, rapid generation of multiple colorways, and reusable files for various marketing channels. The measurable impact for Casio was substantial: Kaedim achieved a 6.4x speedup, reducing average production time from 192 hours to just 30 hours per asset, which equates to an 84% time savings. This efficiency is projected to save the company over $470,000 annually and 324,000 hours.

Casio