Case Study: Mercedes Benz engages its dealership network with Kademi

Mercedes Benz - Customer Case Study

Mercedes Benz faced the challenge of engaging and incentivizing its extensive dealer network across Australia, requiring a system that could target different dealership roles with various performance metrics. To address this, they turned to the Kademi platform and utilized its sophisticated CRM and user management tools to build the Star Class program.

Kademi implemented a solution that established a complex organizational hierarchy to manage the sales channel, dynamically generating over 100 personalized user interfaces for different roles. The solution was powered by Kademi's points engine to calculate multifaceted payouts and included features like a reward store, targeted training, automated communications, and reporting dashboards. This created a highly personalized experience that successfully incentivized the dealership network.

Mercedes Benz