Case Study: RM Sotheby’s creates global buzz for a rare Ferrari launch with kabookaboo and Affinity Creative Group

RM Sotheby’s unveils a once-in-a-lifetime Ferrari launch with Kabookaboo

The customer, RM Sotheby's, faced the challenge of creating a campaign worthy of unveiling and auctioning one of the rarest Ferraris ever made, a 1962 Ferrari 330 LM / 250 GTO. They partnered with the vendor kabookaboo and Affinity Creative Group to craft an experience that matched the gravity of this once-in-a-lifetime moment.

The solution implemented by kabookaboo was a multi-channel campaign strategy built around the "Don't Blink" concept. This included a high-impact microsite, cinematic video content, targeted direct mail with bespoke packaging, and a full digital strategy. The results generated significant global buzz, successfully amplified anticipation among collectors, and the work received prestigious industry recognition including a MUSE Platinum award.

RM Sotheby’s