Case Study: MacRostie Winery achieves scalable digital commerce and promotional agility with Kabookaboo’s oneteam™ platform

MacRostie Winery eliminates technical debt and restores self-service digital control with Kabookaboo

MacRostie Winery faced significant digital growth challenges due to a legacy WordPress site and an obsolete WineDirect integration. These technical constraints blocked promotional campaigns, drained resources, and created escalating technical debt for the winery. Kabookaboo Marketing, working with Affinity Creative Group, was engaged to address these issues.

Kabookaboo rebuilt the winery's complete digital foundation on a modern CMS platform and integrated it with Commerce7. This solution eliminated technical debt and operational bottlenecks, unlocking self-service promotional agility for the marketing team. The transformation restored MacRostie's operational control and created a scalable e-commerce platform for growth.

MacRostie Winery