Case Study: Sky Bet achieves real-time live betting growth with Kaazing

SKY BET - Customer Case Study

Sky Bet, part of the BSkyB Group, is an online sports betting service facing intense competition in the live betting market. To keep customers engaged across web, mobile, and TV, it needed a way to deliver real-time odds and dynamic content with minimal delay; its existing architecture could lag by up to 30 seconds. Sky Bet worked with Kaazing, using the Kaazing WebSocket Gateway and support services, to evaluate a better real-time delivery approach.

Kaazing implemented a low-latency, stateless solution with wide browser support and full-duplex AMQP messaging over multiple transports, enabling Sky Bet to push live pricing updates as events happened. The result was a better customer experience and a 13% increase in live bets, with the system performing successfully even under heavy load during events like the Grand National. Kaazing also helped position Sky Bet to extend real-time capabilities into other areas of the business.

Sky Bet

Andy Burton

Technology Director, Sky Bet