Case Study: Cellcom achieves real-time customer 360 with K2View Customer Data Hub

Customer 360 Drives World-Class Customer Experience for Cellcom

Cellcom, a leading communications and media company in Israel, needed a trusted, real-time 360-degree view of customer data after acquiring Netvision and combining information scattered across dozens of enterprise applications and sources. To support its move to Salesforce CRM and improve customer experience, Cellcom worked with K2View and its Customer Data Hub to unify product, service, and financial data in real time.

K2View implemented a secure, bi-directional customer data hub that connected legacy systems and Salesforce, decoupled the data layer from the application layer, and delivered a single customer view in just three months. The result was real-time synchronization at up to 400 transactions per second, support for 10 business use cases, and faster, more personalized customer service across self-service, CRM, IVR, field service, and portal channels.

Cellcom

Victor Malca

Vice President