Case Study: Oldham Active achieves inclusive, energising community engagement with K2L Marketing

Oldham Active

K2L Marketing partnered with Oldham Active, a community-first leisure provider operating 11 sports venues. The customer's challenge was to create fun, inclusive, and energizing digital campaigns that would make health and fitness accessible to people of all ages and abilities.

The solution implemented by K2L Marketing included a series of targeted campaigns: "Make Your Move" with tailored creative for different age groups, the seasonal "Trick or Treat Bingo" to engage members, and the "Healthy Start" initiative for expectant mothers. While specific metrics for Oldham Active were not provided in the text, K2L's work successfully supported the client's mission to champion community wellbeing.

Oldham Active