Case Study: Robbinsdale Area Schools improves customer service with K12 Insight

How Robbinsdale Area Schools harnesses AI in their customer service strategy

Robbinsdale Area Schools, in Minnesota, needed a better way to manage high volumes of questions from families, staff, and community members while delivering fast, consistent answers across multiple channels. To address this challenge, the district turned to K12 Insight’s Onflo, formerly Let’s Talk, to centralize inquiries and improve service efficiency.

K12 Insight implemented Onflo along with its AI chatbot, “Robbin,” to provide 24/7 support using district-approved data and documents. The solution helped Robbinsdale reduce staff workload, cut email volume by answering FAQs proactively, and gain real-time insights into trends and stakeholder needs, improving responsiveness districtwide.

Robbinsdale Area Schools

Shannon Swanson

Senior Marketing and Communications Specialist