Case Study: Alief Independent School District wins back parents and families with K12 Insight

Alief Independent School District - Customer Case Study

Alief Independent School District, a diverse Texas district serving 47,000 students, faced growing pressure from charter schools and other alternatives, with about 2% of projected enrollment leaving in fall 2016. To better understand and retain families, the district partnered with K12 Insight and used its Let’s Talk! cloud-based communications solution to gather and respond to parent and community feedback.

K12 Insight helped Alief ISD route messages through a universal inbox, improve response times, and use surveys and “deeper listening” to understand why families were leaving. The results included many families returning, an average of 150-300 dialogues per month with 64% from parents, and concerns resolved in 2.1 business days on average.

Alief Independent School District

Kimberly N. Smith

Director Of Public Relations