Case Study: Perri’s Leather achieves B2C sales growth and automated Dynamics GP integration with k-ecommerce

Perri’s Leather - Customer Case Study

Perri’s Leather, an American equestrian products retailer founded by Carla Perri, was hampered by split B2B and B2C systems: their B2B site was integrated with Microsoft Dynamics GP, but their B2C channel used a third-party platform that required manual order downloads and entry, leading to errors, bottlenecks, poor SEO/marketing capabilities, and high cart abandonment. To solve this, Perri’s Leather engaged k-ecommerce to rework their ecommerce strategy and deliver a unified web sales platform natively integrated with Dynamics GP.

k-ecommerce built a combined B2B/B2C platform with native Dynamics GP integration, a custom design and one-page checkout, built-in SEO and marketing tools, and simplified in-house content management. The k-ecommerce solution eliminated manual order entry, sped up fulfillment, greatly reduced abandoned carts, made site updates simple for the marketing team, and drove measurable B2C sales growth while improving operational efficiency and customer satisfaction.

Perri’s Leather

Lisa Endress

Marketing Director