Case Study: Precision Planting boosts revenue and reduces call volume with k-eCommerce's integrated B2B/B2C solution

Fully integrated B2B and B2C web stores from k-eCommerce allow Precision Planting to focus on growing their business and serving their customers

Precision Planting, Inc., a maker of precision tools for corn growers, faced limitations from a legacy mail-order system and a basic, non‑integrated web application that couldn’t tie into their ERP or support online ordering for dealers and end customers. To modernize and centralize ordering, Precision Planting selected Microsoft Dynamics GP and engaged k-ecommerce to deliver fully integrated eSource B2B and eSource B2C sites, an eSource Sales Portal, eCatalog and payment extensions.

k-ecommerce implemented dealer and consumer web stores plus a sales portal integrated with Dynamics GP, enabling 24/7 ordering and tracking for more than 1,400 dealers, automating complex start‑up kits and cutting order processing time dramatically. The solution reduced customer service call volume, increased revenue, freed salespeople to pursue new business, and delivered measurable time savings that Precision Planting can redeploy to R&D and international expansion.

Precision Planting

John Owen

IT Director