Case Study: Detroit Speed achieves doubled web sales and streamlined ERP operations with k-ecommerce

Detroit Speed - Customer Case Study

Detroit Speed, a Michigan-based automotive aftermarket specialist founded by Kyle Tucker, faced a stalled online channel: an outdated HTML site with no SAP Business One integration, manual order and invoice entry, and a catalog that only listed part numbers and prices—forcing customers to call during business hours. Seeking to modernize and enable 24/7 sales, Detroit Speed turned to k-ecommerce for a web store natively integrated with their SAP Business One ERP.

k-ecommerce delivered a mobile-friendly, ERP-integrated web store with an improved searchable catalog (multiple tabs for images, videos and technical data), streamlined order acceptance and automated back-office tasks; the vendor provided training and low-maintenance support. The integration eliminated most manual order re-entry—sales staff now just review and approve—and monthly web sales have grown rapidly, roughly doubling previous volumes month over month, while dealers and international buyers increasingly use the site, creating a new revenue stream and strong customer feedback.

Detroit Speed

Jenna Lesar

Marketing Director