Case Study: Topricin (Topical BioMedics) achieves 22% more web orders and 14% higher average order value with k-ecommerce

A Simplified, User-Friendly Online Store Experience Contributes to Customer Service Improvements at Topical Biomedics

Topricin, maker of the Topricin pain-relief line, faced an outdated online store with poor account functionality, limited design options and a non-user-friendly checkout that forced customers to place orders by phone despite using SAP Business One. Looking for an integrated eCommerce solution, Topricin chose k-ecommerce’s Business cloud-based platform to replace their legacy system.

k-ecommerce delivered a fully responsive, SAP-integrated webstore with enhanced account features (purchase history, profile and invoicing management), advanced search and filters, file collaboration, import/export and a custom responsive theme plus an expanded Store Locator. After the site launched, Topricin reported a 22% increase in web orders and a 14% increase in average order value, supporting online sales growth and reducing overhead.

Topricin

Michelle Fuoco

Director of Finance and General Manager