JWX
55 Case Studies
Case Study: Thairath Online increases video engagement and ad monetization with JWP
A JWX Case Study
How A Digital Publishing Group Increased Workflow Efficiencies Leading to Improvements in Viewer Engagement and Monetization
Thairath Online, the digital arm of Thairath Group, needed a faster way to manage and publish its high volume of video content. As its journalism and video output grew, its in-house video tool became a bottleneck that slowed production and began hurting viewer engagement and monetization. JWX provided the video solution.
JWX implemented an intuitive out-of-the-box web video player with an easy content management workflow, Article Matching, ad insertion, and analytics tools to support Thairath Online’s publishing and monetization goals. The results included 25% more video plays, a 140% increase in ad impressions, and 2x faster upload speed, helping the team work more efficiently while improving engagement and revenue opportunities.
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Thairath Online
Sayanan Yaion
Business Development Manager