Case Study: Infobae Boosts Video Views and Ad Inventory with JWP

Infobae Quickly Boosted Video Views and Opened Up Ad Inventory with JWP

Infobae, a rapidly growing global publisher, needed a scalable, reliable, and customizable video partner to improve performance, streamline video operations, and increase ad revenue. They turned to JWX for support with their video strategy, including a VOD player and recommendations engine.

With JWX, Infobae implemented the VOD player and Recommendations engine, along with player customization and monetization through preroll and midroll ads. In one year, JWX helped Infobae double its video inventory, drive 91% growth in ad requests, and achieve 100% more video plays, boosting view-through rates and overall impressions.

Infobae

Romina Stekar

Director