JWX
55 Case Studies
Case Study: Mars Grew Brand Boosts Awareness with JWX
A JWX Case Study
How Mars Grew Brand Awareness During the Busy Holiday Season
Mars Grew Brand partnered with JWX for its Halloween M&M campaign, aiming to grow brand awareness and increase sales during the highly saturated holiday advertising season. The challenge was reaching receptive audiences at the right moment amid intense competition for attention.
JWX addressed this by using highly relevant video advertising across premium publisher inventory, targeting content in retail, food & beverage, and family & parenting categories. The campaign delivered strong performance, generating a 79% overall VCR and 74% overall viewability for Mars Grew Brand.
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