Case Study: CVS Reaches Wellness-Minded Consumers with JWX Deep Contextual Targeting

How CVS Reaches the Right Audiences Leveraging Deep Contextual Targeting

CVS, a retail pharmacy corporation, wanted to reach wellness-minded consumers and promote its offerings more effectively. To do that, it worked with JWX and used deep contextual video targeting to align with relevant health and family content across premium sites.

JWX created a privacy-first video strategy for CVS that delivered strong campaign performance. The effort kept viewability consistent, exceeded the VCR benchmark by 8%, and achieved 71% overall viewability with a $0.01 CPCV.

CVS