JWX
55 Case Studies
Case Study: El Espectador achieves 40x more video plays with JWX
A JWX Case Study
How El Espectador increased video plays by switching to JW Player
El Espectador, Colombia’s oldest newspaper, wanted to grow revenue from video content but found YouTube lacking in customization, analytics, direct monetization, and personalization. To better support its digital subscription and advertising model, the publisher turned to JWX and its online video platform to scale video production and improve audience reach.
With JWX, El Espectador used tools like article matching, recommendations, and detailed analytics to better engage readers and optimize monetization. The results were strong: video plays on the site increased 40x, and pre-roll ad revenue rose 148% compared with its previous setup, even after platform costs.
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El Espectador
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El Espectador