JWX
55 Case Studies
Case Study: FanGraphs boosts ad revenue by 47% with JWP Connatix
A JWX Case Study
How FanGraphs grew ad revenue by 47% with JWP Connatix
FanGraphs, a baseball analytics site covering MLB stats and insights, wanted to increase onsite revenue and CPMs by adding video content. With limited video resources and experience, the company turned to JWX, using JWP Connatix’s video technology and support to build an instream video strategy.
JWX worked with FanGraphs’ team to optimize player performance, improve placement and viewability, and add more direct demand partners through its built-in ad server, exchange, Amazon TAM, and Prebid.js integrations. As a result, FanGraphs achieved a 47% increase in total ad revenue.
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